Tag Archives: fashion pr

Berlin gets its fash on

10 Oct

wunderkind_paris6a-horz2

You may remember a rant we posted after lunch with the PR for one of Berlin’s bigger fashion exports. We were miffed that the city spent so much time and (borrowed) Euros on preaching ‘Poor but Sexy’ to the converted, instead of giving local fashion talent a lift across the border. Well num, num, num. That’s us chewing on our words (not to be confused with eating them). An upcoming symposium called ‘Too Fashionable for Fashion? – How Berlin can be transformed into a city of fashion’ at least recognises that Germany’s capital is not yet on the map.  Admitting you have a problem is the first step. Those who have cracked nether markets  – think the prodigious Leyla of Lala Berlin Lala Berlin’s Leyla and Michael Sontag – will throw their hats into the ring on October 19. Perhaps they’ll mention booking berths at Paris Fashion Week. Wolfgang Joop’s Wunderkind (pictured above) has just shown spring 10 in the City of Lights and while critics were scathing of kneeless compression stockings and other athletic nuances, stirred in with floaty prairie dresses and mushroom-like silhouettes, we’ve an inkling he did it on purpose. Le Berliners are tres strange, non? Oui, but they are German. Got them talking, didn’t it?

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