Berlin gets its fash on

10 Oct


You may remember a rant we posted after lunch with the PR for one of Berlin’s bigger fashion exports. We were miffed that the city spent so much time and (borrowed) Euros on preaching ‘Poor but Sexy’ to the converted, instead of giving local fashion talent a lift across the border. Well num, num, num. That’s us chewing on our words (not to be confused with eating them). An upcoming symposium called ‘Too Fashionable for Fashion? – How Berlin can be transformed into a city of fashion’ at least recognises that Germany’s capital is not yet on the map.  Admitting you have a problem is the first step. Those who have cracked nether markets  – think the prodigious Leyla of Lala Berlin Lala Berlin’s Leyla and Michael Sontag – will throw their hats into the ring on October 19. Perhaps they’ll mention booking berths at Paris Fashion Week. Wolfgang Joop’s Wunderkind (pictured above) has just shown spring 10 in the City of Lights and while critics were scathing of kneeless compression stockings and other athletic nuances, stirred in with floaty prairie dresses and mushroom-like silhouettes, we’ve an inkling he did it on purpose. Le Berliners are tres strange, non? Oui, but they are German. Got them talking, didn’t it?


2 Responses to “Berlin gets its fash on”

  1. Penter October 29, 2009 at 2:39 am #

    In HK, same here…. the government are spending huge to “promote” fashion, building fashion school, making some TV ad… but none is actually helping the designers…….

    • styletinerary October 29, 2009 at 3:53 am #

      Hi there, thanks for the bad news! It’s unfortunate that it seems to be a worldwide impediment, although not unexpected when the purse strings are held by people connected only by a thread to the realities of the industry. As you say, the bulk of the budgets seem to go into promotion: for schools, events… leaving little left to invest in what is being promoted (say schools and events), to ensure that when the desired people come (bright design talent, buyers) based on the wonderful promotions, they are not disappointed. I’m all fired up about this…

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