timelessness is not a trend

18 Aug


It happens every season. By the time we’ve got our hands on the second cut of the ‘it’ thing we procrastinated over six-and-a-half minutes too long, fashion forums fill with posts asking if it’s still okay to wear. You can bet your bottom 500-dollars-plus-tax it’s not. That’s why we were so thrilled to witness the inauguration of this year’s Rookies & Players victor at Stockholm Fashion Week. Two-year-old Swedish label Patouf presents timeless design, infused with French couture and femininity rarely seen in these androgynous times. Designer Anna Angseryd beat co-nominees Matilda Wendelboe and Farzan Esfahani to join an elite Rookie pack including uber-label Dagmar. We loved Designgalleriet’s Rookies guerilla store, but we’re waiting to shop at Patouf’s boutique because, for once, time is not of the essence.



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