ego is not a dirty word

16 Aug



 Full-time jobs are soooo 2007. This tank by model-slash-designer-slash-blogger Ida Pyk captures Gen Y’s attitude to what our parents called ‘a career’. Paris-based Pyk added ’designer’ to her CV this week in Stockholm, where she launched a small line of tops, including a  version hitting back at accusations of anorexia in her catwalk hey day, and some sporting the faces of Osama Bin Laden, and Nicolas Sarkozy. We’re not keen on trivialising terrorism, or eating disorders. But Pyk says she aims to provoke. Consider us agitated.


 View the look book featuring Ida as model here. The range is now available at PUB of Stockholm, and selected smaller retailers. Tanks around 500SEK.



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